Camisha Belle working on data strategy and analytics
DATA SCIENCE · ENTERPRISE ANALYTICS · ML & FORECASTING

Architecting
data intelligence.

Building modern data ecosystems, standardized KPI frameworks, and ML-driven forecasts that turn enterprise systems into trusted, executive-ready decision infrastructure.

About

Building the Data Foundation for Enterprise Decisions

My career sits at the intersection of data strategy, analytics engineering, and governance, an operating model allowing organizations to make faster, more confident decisions across business units. I am a recent graduate of the Master of Science in Data Science program at the University of Virginia and a recipient of the Wood Family Outstanding Student Award. Over the past two decades, I have led the work of turning fragmented source systems into unified, trustworthy data warehouses executives actually rely on.

I build hands-on in Python and SQL, with production experience across cloud data ecosystems (AWS, Snowflake, BigQuery, Spark) and modern ML frameworks (scikit-learn, XGBoost, ARIMA, Jupyter). I have stood up data warehouses from design through production, led legacy-system migrations while keeping downstream dashboards and reports running, and developed forecasting and churn models.

Reliable pipelines are critical to the operating model around them. I define KPI standards, data contracts, lineage documentation, and governance processes so the business gets consistent answers. Fixing data-quality issues at the source rather than patching them downstream is a core tenet of my approach. I have built and mentored cross-functional teams of analysts, BI developers, and data scientists.

Based in Hampton Roads, Virginia, I thrive in fast-paced fully remote environments where structure has to be built from the ground up. I am a self-starter who can architect long-term data strategy and execute on it.

Expertise

Capabilities I bring to data science, analytics, and ecosystem teams.

Analytics, Dashboards & Reporting

Elevating operational and system usage data into executive-level analytics that empower leadership to make data-driven funding, program retention, and expansion decisions.

Data Engineering

Working fluently in Python, SQL, and large-scale query engines (BigQuery, Spark, Presto, Hive) to unify fragmented data sources into a single source of truth.

Search & Web Analytics

Deploying advanced web analytics and competitive search intelligence to uncover content gaps, track discovery trends, and position mission-driven organizations for dominant SEO/GEO performance.

CRM & Data Management

Building reliable Salesforce and CRM workflows that keep stakeholder, project, and pipeline data clean, current, and decision-ready.

AI Auditing & Ethics

I evaluate AI and machine learning systems for fairness, bias, transparency, and accountability — including how content surfaces within large language models and generative search engines — to ensure models perform reliably and uphold public-interest values.

Experimentation & Causal Analysis

Designing A/B tests and quasi-experiments with the statistical rigor needed to separate signal from noise and quantify true impact on global audiences.

Projects & Analysis

Real-world analysis and dashboards for mission-driven teams.

Data Pipeline & App Example

An end-to-end example: ingesting raw data, cleaning and modeling it, and surfacing the result as an interactive application for stakeholders.

View Data Pipeline demo →

Web & Usage Analytics Dashboard

An interactive dashboard that visualizes profile and usage data with executive-ready views for monitoring discovery, engagement, and decision-making.

View Analytics Dashboard demo →

Search Visibility & Recall Gap Analysis

A Quarto-based reporting workflow that joins Google Search Console, Semrush, and site analytics to surface under-indexed pages, missing topics, and content opportunities — translated into prioritized recommendations for leadership.

Case study available on request

Contact

Let's talk.

The fastest way to reach me is LinkedIn.